Pete Dyson on Transport for Humans
Pete Dyson is the author of Transport for Humans. In this episode, he explains why our focus on rigid metrics risks distracting us from the things that users most care about, and how groupthink threatens the quality of our decision-making
Rory Sutherland on Behavioural Science in transport
Rory Sutherland is a global leader in the science of thinking. He reminds the transport industry that people don’t think the way we think they do…
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